SWOB Fashion Outlet / Designer Showroom
The brief
A 94 sqm retail conversion shaped around brand presentation, movement and customer experience.
The challenge
The existing unit had to become a recognisable fashion environment with strong street presence, efficient display, changing and storage functions.
The response
The intervention combined strip-out and redesign with a bold branded frontage, display walls, mannequin presentation, changing facilities and controlled circulation through the showroom.
The result
A focused retail environment built around the identity and operational needs of the fashion outlet.
The thinking behind the project
Retail space is communication as much as accommodation. The design therefore treats frontage, display rhythm, circulation and changing facilities as one customer journey.
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